Blogging is perhaps the most effective marketing tool a small business or consultant has. Here's why:
- search engines love blogs and they immediately increase traffic to the website (100% increases within month is common)
- you can establish a reputation as an authority in your field
- blogs allow for instant feedback through the conversations with readers made possible via the commenting system
From a Wall Street Journal article of March 1 '05:
blogs with character are seen as more effective than some more traditional online-marketing strategies, such as static, brochurelike Web sites and electronic newsletters that may get blocked by spam filters
And from Lee Lefever of commoncraft (the blog of a Social Design Consultant):
Businesses are finding that the most effective way to communicate to the market is by giving employees and customers the opportunity to interact informally on the web [...] businesses are learning to communicate like people instead of businesses
Stoneyfield Farms is a nice example of a business adopting blogs. And it's good yogurt too, my kids love it. Here's their blog The Bovine Bugle, which chronicles daily life on a family farm in Franklin, Vermont, one of the company's organic milk suppliers.
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