SmartOrg is the classic example of using WordPress as an enterprise-class CMS for a B2B (business-to-business) website. The highly academic management team can finally update their website themselves (their old site was static HTML and updates were done through a swamped webmaster). They can also implement their online marketing strategy This WordPress website also has newsletter subscription, site search and social bookmarking functionality.
Read more about SmartOrg’s use of WordPress as a CMS below the image.
What Is It?
SmartOrg markets its project management expertise and software to enterprise-sized clients around the world. The company uses WordPress as a CMS (content management system) to publish its expertise for potential and current clients.
SmartOrg’s academic management team can update content, including blog posts, videos and events, themselves. Visitors to the website can subscribe to updates via email or RSS feed.
Why It’s In Our Portfolio
- SmartOrg is the classic example of using WordPress as an enterprise-class CMS for a B2B (business-to-business) website.
- The website includes social marketing features, such as the ability to share a news item using LinkedIn or Facebook, as well as typical B2B functionality, like subscribing to a newsletter or searching the website. These functions were implemented using WordPress plug-ins, which makes upgrading easy.
