The blog authors — passionate and articulate baseball enthusiasts — generate consistent engagement customers in this series of well-designed blogs that are managed centrally by Easton Baseball.
More about Blogs.EastonBaseball.com after the image.
What Is It?
Each blog in this WordPress MU site has its own graphic design that fits in with the other Easton Baseball blogs, the Easton Baseball site and all of Easton-Bell Sports’ websites. All of the Easton-Bell Sports websites are linked consistently so fans and customers can move between their favorite sports and sports writers easily.
Why It’s in Our Portfolio
Blogs.EastonBaseball.com is a great example of using WordPress MU to produce a site with complexity that is easy to use for a non-technical writer.
Each blog on this site has its own personality. The graphic design of the home page of Blogs.EastonBaseball.com is different from that of each of the individual blogs.
Each individual blog is a fully-functioning WordPress blog that is linked to every other Easton-Bell Sports website, yet can be managed centrally from the WordPress MU interface. EastonBaseball can easily add additional blogs as needed.
The website is designed to make it easy for visitors to find their favorite topic with roll-over menus that are automatically generated by the blog topics chosen by the writers.