Peter Kent is the author of Search Engine Optimization for Dummies, a book I highly recommend because apart from being a goldmine of information on Search Engines, it is well written with a lot of humor, and the opposite of dry and powerpointy.

not just for dummies

The phrase Internet marketing often conjures just 2 forms of it: Search Engine Opitmization and AdWords. Hidden within Peter's consulting website is a Powerpoint presentation with a list of 33 ways to promote a website. Here it is; I have divided it by online and offline categories:

Online ways to promote your website:

- Search Engine Optimization
- Pay Per Click / AdWords
- Banner Advertising
- Trusted Feeds
- Build it and they will come

no wonder he has a great sense of humor, he is British

- Directory Registration (Including Specialty Directories)
- Link Placement
- Reciprocal Linking
- Local Directories
- Selling on eBay
- Shopping Directories
- Blogs – Your Own
- Blogs – Other People’s
- Affiliate Programs
- Coupon, Discount, & Freebie Sites
- E-mail Newsletters – Your Own
- E-mail Newsletters – Other People’s
- E-mail “Bulletins”
- “Giveaways” on Other People’s Sites
- Content Syndication
- Product Syndication (wallpaper, utilities)
- Browser Toolbars
- Viral Marketing
- Specialty Directories (e.g., Knowledgestorm)

Offline ways to promote your website:

- Advertise Through Existing Offline Ads
- Dedicated Offline Advertising Campaigns
- Push People to the Site from Your Brick-and-Mortar Store
- Offline PR
- Yellow Pages
- Direct Mail
- Community Marketing
- Offline Promotional Tie-Ins
- Customer Referrals
- In-Package Promotions

This entry was posted on Monday, September 5th, 2005 at 5:34 pm and is filed under Internet Marketing, Search Engines. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.