Google continues to gain market share over the other Search Engines. Here are the latest stats from a May 22 Comscore press release:
Total Internet Searches (April 2005) April 2006:

Google Sites (36.5%) 43.1%

Yahoo! Sites (30.7%) 28.0%

MSN Sites (16.1%) 13.2%

AOL- Time W (9.0%) 6.9%

Ask Network (6.1%) 5.8%

You can see the trend is positive for Google. On top of that, those numbers underplay Google's dominance:

• Google powers AOL Search, so you can add almost 7% to its market share right there bringing it to 50%
• Search Engine market share is based on the number of searches made (for example, Google served 2.9 billion searches in May vs. Yahoo's 1.9 billion). This is different from referral traffic from Search Engines, where Google ranks above 60%)
• Google Pay Per Click market share for AdWords is greater than 70%
• In most other countries other than the USA (with the notable exception of China), Google has a much bigger market share

So the mantra goes thus: if you optimize or advertise, do it with Google and you will rise

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