A war game was held last April by Fuld & Company where student teams from MIT and Harvard impersonated the big four web properties in a “Battle for Clicks”. As the Economist reports, this is how the teams introduced themselves:

already MSN and AOL are out of the picture

Yahoo!: “We don’t have to be the best at everything; we just have to be good enough for you.”

Google:“We are the true technological innovator.”

MSN: “We are all about leveraging Windows.”

AOL: “We are fortunate just to be invited to the party.”

No points for guessing who won (Google). This neatly sums up the current situation with those companies.

Although Yahoo! came last in the war game, there are those who say that its bid to become a major content provider and an advertising giant is working. On this blog I have 10 search results for Google and Yahoo, but I am leaning on Google.

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