For small companies and startups, a tagline is important to describe what they offer in a single sentence.
A tagline can simply be the answer to these questions:
- If someone found your business card, could they glance at it and know exactly what your company does?
- Imagine the perfect prospect looking for a solution to their problem in a Search Engine. What kind of question would they ask, what kind of search terms would they use?
Make sure that you are not just focusing on what your product or service is and neglecting what it offers. It’s important to emphasize the benefits of your offering.
And one more piece of advice from Copyblogger:
Be clear, not clever.
Categories: How To's, Internet Marketing