NoDiamonds

[UPDATED 11/3/10 or see the May 2011 revision, A Quick & Easy SEO Metric. -Ed.]
One of the best ways to generate leads on the Internet is through SEO (Search Engine Optimization), i.e., increasing the quantity or quality of visits from search engines – Google, Yahoo & bing – to your website. These visits are called …

The HTML tag – Title – is so important for search engine optimization that we feel it merits its own blog post. According to search engine experts, using keywords in a well-crafted Title tag is one of the most important factors for both.

The questions you're probably asking yourself are “what is a keyword analysis?” and “why should I do one?”. A keyword analysis will determine what the most effective words or phrases are for your web content and keyword advertising. By effective, I mean “most likely to lead to conversion”, be that a sale, a phone call …

Google continues to gain market share over the other Search Engines. Here are the latest stats from a May 22 Comscore press release:

Total Internet Searches (April 2005) April 2006:

Google Sites (36.5%) 43.1%

Yahoo! Sites …

This year local search is really taking off:
So, the question is, how do local searchers search?
For shoes they type “Kansas City Shocks” or “Omaha shoes”
For an accountant it's “Chicago west suburb accountant”
For computer programming it's “Idaho .Net programmer”
That's the reality of search on the local level and the search engines get it and are …

not just for dummies
Peter Kent is the author of Search Engine Optimization for Dummies, a book I highly recommend because apart from being a goldmine of information on Search Engines, it is well written with a lot of humor, and the opposite of dry and powerpointy.
The phrase Internet marketing often conjures just 2 forms …

Google introduces new services weekly these days, but they have not changed the basic form of their search results in a while. Yesterday I noticed some subtle improvements in the search results. I was looking for the Caltrain schedule, and typed in caltrain for my search. This was the result:

that small Schedules & Fares link …

Back in March '05 I wrote an entry about the 3 most important Search Engines, Google, Yahoo and MSN. The gist of the piece was that you should not put any effort ranking in any other Search Engine – concentrate your efforts on the big 3.
This morning the New York Times had an article about …

I attended a workshop last night with that title at the impressive International School of The Peninsula (it made me want to send my kids there).
It was organized by Silicon French, a “network of francophile professionals”. Some of the panelists were:
Daniel Laury, co-founder, President and CEO – LSF Network Kevin Wilk, Director of Strategic Alliances …

Google seems to be coming out with a great new service every week. Here are 3 you should try out:
Google Desktop Search: Not only does it enable you to search your files on your computer fast and efficiently (much better than the native XP search), but I have found it most useful in searching …