NoDiamonds

Jaokob Nielsen's most recent newsletter was about newsletter usability. His main findings are:

The process of subscribing and unsubscribing is getting easier
the average time spent “reading” a newsletter is 51 seconds
the blah-blah text intro is skipped by more than two thirds of readers
eye-tracking test show the most read parts are the first 2 words of each …

I've always been reluctant to use Fly Out menus in the sites I've developed. As you can see from the image, these are navigation boxes which display more choices when you roll your mouse over the link.
The mouse is over the navigation link Leasing and displays further choices
Originally my hesitation was driven by the fact …

A few months ago I posted on the 3 fundamental skills of web writing. I re-read that post and realized it needed a real life example to truly be useful. So let's recap.
Writing for the web is different because people read differently on the web. In fact, they don't read but they scan, so everything …

Jakob Nielsen's on a roll. The usability Guru recently came out with the Top 10 web design mistakes (I wrote a post on the top 3), and now he's just published the top 10 weblog design mistakes. I thought it would be interesting to test this blog against his list. So no holds barred, here …

The usability guru Jakob Nielsen comes out with a list of 10 web design mistakes every couple of years. Here's the top 3 for this year (2005):
1. Legibility Problems
Most complaints were about small font sizes or frozen font sizes (which you cannot alter using a browser's Text Size command). This one really surprised me, and …

Gerry McGovernGerry McGovern is “widely regarded as the number one worldwide authority on managing web content as a business asset” and I've been reading his weekly newsletter New Thinking for a good 5 years now. In a recent issue he writes about the core skills in writing content for the web:
1. Writing using words …