NoDiamonds

[UPDATED 11/3/10 or see the May 2011 revision, A Quick & Easy SEO Metric. -Ed.]
One of the best ways to generate leads on the Internet is through SEO (Search Engine Optimization), i.e., increasing the quantity or quality of visits from search engines – Google, Yahoo & bing – to your website. These visits are called …

Philippe Alexis and Juliette Donohue will be teaching a 2.5 hour “Workshop for Generating Leads Online” in San Jose next Thursday, February 19 from 9 to 11:30 am in San Jose ($200 before February 16).
It will give you a solid foundation into the principles of Internet marketing, and how to put them into practical use …

The landing page is the first web page a visitor sees on a website. This means it is a very important page. For this article, we are specifically referring to the first page she sees when she clicks on an AdWords ad (the little text-only ads you see on the right hand side of a search results page).

Every quarter I teach an Online Marketing Course for the Small Business Development Center Technology Advisory Program (SBDC TAP). It is not an online marketing course, but rather a real life course about online marketing – about how to promote your site on the Internet.
I try to make it as practical as possible, with a …

The questions you're probably asking yourself are “what is a keyword analysis?” and “why should I do one?”. A keyword analysis will determine what the most effective words or phrases are for your web content and keyword advertising. By effective, I mean “most likely to lead to conversion”, be that a sale, a phone call …

I've been teaching an Online Marketing Course for the Small Business Development Center Technology Advisory Program (SBDC TAP) since 2005. The course is subsidized by the Small Business Administration and costs $25 for 3 hours.
Here are the upcoming dates and locations for my course for the Second Quarter of 2006:
May 2 5:00-8:00 PM
San …

This year local search is really taking off:
So, the question is, how do local searchers search?
For shoes they type “Kansas City Shocks” or “Omaha shoes”
For an accountant it's “Chicago west suburb accountant”
For computer programming it's “Idaho .Net programmer”
That's the reality of search on the local level and the search engines get it and are …

Some logos from thelogocompany.net: creative and cheap
There are many affordable ways to get a corporate identity. Wired Magazine recently conducted a test of some cheap logo providers. They invented a company and asked online shops to create a logo for them. Unfortunately the online version of the article Grading the logo shops does not show …

I bought The Search today (not online – in my local bookstore!) the new must-have book by search guru John Batelle.
Amazon link
A fact which stood out is the cost of acquiring new customers across different advertising channels:
Search $8.5
Yellow Pages $20
Email $60
Direct Mail $70
The numbers come from a Piper Jaffray study. It shows that AdWords are …

not just for dummies
Peter Kent is the author of Search Engine Optimization for Dummies, a book I highly recommend because apart from being a goldmine of information on Search Engines, it is well written with a lot of humor, and the opposite of dry and powerpointy.
The phrase Internet marketing often conjures just 2 forms …