Mobile devices like smartphones and tablets continue to increase their already significant share of website views. According to Walker Sands, a rapidly growing public relations and digital marketing agency for B2B and technology companies, its most recent Quarterly Web Traffic Report found 23 percent of total website visits in December 2012 derived from mobile devices, …
For small companies and startups, a tagline is important to describe what they offer in a single sentence.
A tagline can simply be the answer to these questions:
If someone found your business card, could they glance at it and know exactly what your company does?
Imagine the perfect prospect looking for a solution to their problem in …
Your WP e-Commerce (one of the popular WordPress shopping cart plugins) site has been running smoothly and you notice that it’s is now time to upgrade the plugin. An upgraded version of the plugin appears every few months so this is a common occurrence. You go ahead and upgrade the plugin automatically via the WP dashboard …
From a Search Engine Optimization (SEO) perspective, one of the key issues is redirecting legacy links to the new pages.
Legacy links are links from your old site that get broken when the new site goes live.
For example, your product page might have been at:
And now it’s at:
But after you go live, you may still be …
[UPDATED 11/3/10 or see the May 2011 revision, A Quick & Easy SEO Metric. -Ed.]
One of the best ways to generate leads on the Internet is through SEO (Search Engine Optimization), i.e., increasing the quantity or quality of visits from search engines – Google, Yahoo & bing – to your website. These visits are called …
Themes are skins which are implement on top of WordPress installations. The way WordPress works makes it possible to switch from one theme to the other without affecting the content of a site.
The beauty about WordPress themes is that there are thousands available, both free and for less than $100.
We often tell clients that we …
The landing page is the first web page a visitor sees on a website. This means it is a very important page. For this article, we are specifically referring to the first page she sees when she clicks on an AdWords ad (the little text-only ads you see on the right hand side of a search results page).
Some logos from thelogocompany.net: creative and cheap
There are many affordable ways to get a corporate identity. Wired Magazine recently conducted a test of some cheap logo providers. They invented a company and asked online shops to create a logo for them. Unfortunately the online version of the article Grading the logo shops does not show …
A few months ago I posted on the 3 fundamental skills of web writing. I re-read that post and realized it needed a real life example to truly be useful. So let's recap.
Writing for the web is different because people read differently on the web. In fact, they don't read but they scan, so everything …