Archive for the ‘How To’s’ Category

31
Jan

Launching Website Redesign: How to Redirect Legacy Links

WordPress Plugin Redirection

From a Search Engine Optimization (SEO) perspective, one of the key issues is redirecting legacy links to the new pages.
Legacy links are links from your old site that get broken when the new site goes live.
For example, your product page might have been at:
www.mydomain.com/products.html
And now it’s at:
www.mydomain.com/products
But after you go live, you may still be …

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08
Jan

A Quick & Easy Organic Search Benchmark

[UPDATED 11/3/10 or see the May 2011 revision, A Quick & Easy SEO Metric. -Ed.]
One of the best ways to generate leads on the Internet is through SEO (Search Engine Optimization), i.e., increasing the quantity or quality of visits from search engines – Google, Yahoo & bing – to your website. These visits are called …

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16
Dec

How to choose a Theme for your WordPress site

Arthemia from Indonesian designer Michael Jubel

Themes are skins which are implement on top of WordPress installations. The way WordPress works makes it possible to switch from one theme to the other without affecting the content of a site.
The beauty about WordPress themes is that there are thousands available, both free and for less than $100.
We often tell clients that we …

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25
May

Page Titles & SEO

How the Title Tag Appears in a Web Browser

The HTML tag – Title – is so important for search engine optimization that we feel it merits its own blog post. According to search engine experts, using keywords in a well-crafted Title tag is one of the most important factors for both.

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01
Dec

What is a Landing Page and How to Write One

"Acupuncture for Headaches" on the Google Search Results Page

The landing page is the first web page a visitor sees on a website. This means it is a very important page. For this article, we are specifically referring to the first page she sees when she clicks on an AdWords ad (the little text-only ads you see on the right hand side of a search results page).

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05
Nov

How to Get a Cheap Logo for your Business

Some logos from thelogocompany.net: creative and cheap
There are many affordable ways to get a corporate identity. Wired Magazine recently conducted a test of some cheap logo providers. They invented a company and asked online shops to create a logo for them. Unfortunately the online version of the article Grading the logo shops does not show …

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21
Oct

How to Write for the Web

A few months ago I posted on the 3 fundamental skills of web writing. I re-read that post and realized it needed a real life example to truly be useful. So let's recap.
Writing for the web is different because people read differently on the web. In fact, they don't read but they scan, so everything …

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30
Jul

How to share photos on the Internet

Millions of people use Internet photo-sharing services such as Kodakeasysharegallery (formerly ofoto.com – what were they thinking with that new name?) and Snapfish to share their photos with friends and families.
I have used Ofoto for some years and found that there are many disadvantages:
- the thumbnails and full-size photos are too small
- you can't see …

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18
Mar

How to keep track of news in your field

I already talked about how you can keep track of blog updates by using bloglines.com in a previous post, How to read blogs. Apart from reading blogs, there is another powerful way to keep track of news on a topic which is often faster.
This is done through search feeds and news alerts. I first discovered …

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10
Mar

How to read blogs

Here’s one “old” way to read blogs:

Find a blog you like
Bookmark the page
Frequently remember to check that bookmark to read the new entries

If the blog which interests you has an email subscription box (see top right for this blog right here), you may be able to enter your email. In which case, every time there …

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