Page Titles & Search Engine Optimization

The HTML tag – Title – is so important for search engine optimization that we feel it merits its own blog post. According to search engine experts, using keywords in a well-crafted Title tag is one of the most important factors for both.

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2006 Tech Exchange Workshop

I’ll be speaking on Ecommerce this Thursday December 14 at the Entrepreneur Center of the SBDC TAP (Small Business Development Center Technology Advisory Program, 84 W. Santa Clara St - downtown San Jose 95113)
The holiday party starts at 6pm and will include:

15 Minute Technology Demonstrations on Mobility, Ecommerce, Finance, VoIP
Valuable door prizes
FREE online subscription to […]

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What is a Landing Page and How to Write One

The landing page is the first web page a visitor sees after she clicks on an AdWords ad (the little text-only ads you see on the right hand side of a search results page). The web address for this page is sometimes called the “destination URL” or the “clickthrough URL”.
Since the idea of placing AdWords […]

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“Hidden Gems” Blog in Palo Alto Weekly

Yesterday this blog was menioned in the Palo Alto Weekly newspaper in an article entitled Living in a bloggers' world -
Proliferation of blogs creates new communities within Silicon Valley .
It's about how different Palo Alto residents use blogs, and includes Jeff Clavier's Software Only, David Hornik's VentureBlog,
Pamela Hornik’s Silicon Valley Moms Blog and […]

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“Online Marketing” Course again

Every quarter I teach an Online Marketing Course for the Small Business Development Center Technology Advisory Program (SBDC TAP). It is not an online marketing course, but rather a real life course about online marketing - about how to promote your site on the Internet.
I try to make it as practical as possible, with a […]

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