Author Archive

08
Jan

A Quick & Easy Organic Search Benchmark

[UPDATED 11/3/10 or see the May 2011 revision, A Quick & Easy SEO Metric. -Ed.]
One of the best ways to generate leads on the Internet is through SEO (Search Engine Optimization), i.e., increasing the quantity or quality of visits from search engines – Google, Yahoo & bing – to your website. These visits are called …

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25
May

Page Titles & SEO

How the Title Tag Appears in a Web Browser

The HTML tag – Title – is so important for search engine optimization that we feel it merits its own blog post. According to search engine experts, using keywords in a well-crafted Title tag is one of the most important factors for both.

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01
Dec

What is a Landing Page and How to Write One

"Acupuncture for Headaches" on the Google Search Results Page

The landing page is the first web page a visitor sees on a website. This means it is a very important page. For this article, we are specifically referring to the first page she sees when she clicks on an AdWords ad (the little text-only ads you see on the right hand side of a search results page).

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