Archive for May, 2012

31
May
2012

Yelp: How B2B Marketing is Changing

Quick: What’s the first thing you do when you want to eat out somewhere new, but you’re not sure exactly where to go?
If you use Yelp to find local restaurants with the highest ratings, you’re in good company – “more than 66 million users visit this local search/consumer review site”every month.
You’re probably saying to yourself, …

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15
May
2012

How to Write a Tagline

For small companies and startups, a tagline is important to describe what they offer in a single sentence.
A tagline can simply be the answer to these questions:

If someone found your business card, could they glance at it and know exactly what your company does?
Imagine the perfect prospect looking for a solution to their problem in …

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