Archive for August, 2006

“Hidden Gems” Blog in Palo Alto Weekly

Thursday, August 17th, 2006

Yesterday this blog was menioned in the Palo Alto Weekly newspaper in an article entitled Living in a bloggers' world -
Proliferation of blogs creates new communities within Silicon Valley
.

It's about how different Palo Alto residents use blogs, and includes Jeff Clavier's Software Only, David Hornik's VentureBlog,
Pamela Hornik’s Silicon Valley Moms Blog and Enoch Choi’s MedMusings. Enoch has been a friend for many years and he is a prolific Palo Alto dad blogger. He also pointed the author of the article, Cyrus Hedayati, to my blog - thank you Enoch, and thank you Cyrus!

Here are the couple of mentions of Hidden Gems:

Philippe Alexis, an online marketing specialist, writes a blog called “Hidden Gems,” in which he gives advice on topics such as bringing more traffic to your Web site.

“That post is basically a way for me to say to them (clients), 'There it is. Go read it and then you know how to do it,'” he said. “Plus, it gets a lot of publicity for me, so it kills two birds with one stone.”

Also at the end of the article:

Another important ethic of blogging, Choi said, is the encouragement of open debate on issues.

Part of being a blogger, he said, is “making yourself open to letting people comment on your blog, and you don't delete opposing comments.”

Alexis echoes the sentiment, saying the most addictive part of blogs is the often-heated discussions on controversial topics.

Alexis remembers “not just reading a blog, but being involved in an online discussion of global warming. … It forced me to check the facts, because I didn't want to say something that wasn't true. So I think the most rewarding part of blogs is that they challenge you to learn.”

“Online Marketing” Course again

Monday, August 14th, 2006


Every quarter I teach an Online Marketing Course for the Small Business Development Center Technology Advisory Program (SBDC TAP). It is not an online marketing course, but rather a real life course about online marketing - about how to promote your site on the Internet.
I try to make it as practical as possible, with a lot of “live” examples where we analyse websites and techniques (there is an Internet connection so we can go to actual sites in real time). We cover Search Engine Optmization, content creation, the importance of keywords, setting up an AdWord campaign (Search Engine Marketing) and more. It's a bargain at $25!

Here are the upcoming dates and locations for my course for the Third Quarter of 2006:

Sep 14 5:00-8:00 PM
San Jose – San Jose Entrepreneur Center, 84 W. Santa Clara Street, San Jose, CA 95113

Sep 26 5:30-8:30 PM
Oakland – Cal State East Bay SBDC Training Center – 1000 Broadway, Suite 109, Oakland, CA 94607

You can register online too.

UPDATE - THESE COURSES HAVE BEEN CANCELLED AND WILL BE MOVED TO THE FALL

Hope to see some of you there!