12
Jun
Email Newsletters: the Best Way to Maintain Customer Relationships
Jaokob Nielsen's most recent newsletter was about newsletter usability. His main findings are:
The process of subscribing and unsubscribing is getting easier
the average time spent “reading” a newsletter is 51 seconds
the blah-blah text intro is skipped by more than two thirds of readers
eye-tracking test show the most read parts are the first 2 words of each …
08
Jun