Buying the rights to use photos on your site can be an expensive proposition, starting from dozens of dollars and going into the hundreds per photo. Luckily, there are a lot of websites out there cataloguing photos that can be used for free. The official term is royalty free photos, and usually there are some …
I bought The Search today (not online – in my local bookstore!) the new must-have book by search guru John Batelle.
A fact which stood out is the cost of acquiring new customers across different advertising channels:
Yellow Pages $20
Direct Mail $70
The numbers come from a Piper Jaffray study. It shows that AdWords are …
not just for dummies
Peter Kent is the author of Search Engine Optimization for Dummies, a book I highly recommend because apart from being a goldmine of information on Search Engines, it is well written with a lot of humor, and the opposite of dry and powerpointy.
The phrase Internet marketing often conjures just 2 forms …