29
Sep
Royalty free photo websites
Buying the rights to use photos on your site can be an expensive proposition, starting from dozens of dollars and going into the hundreds per photo. Luckily, there are a lot of websites out there cataloguing photos that can be used for free. The official term is royalty free photos, and usually there are some …
12
Sep
Customer Acquisition Cost Across Channels
I bought The Search today (not online – in my local bookstore!) the new must-have book by search guru John Batelle.
Amazon link
A fact which stood out is the cost of acquiring new customers across different advertising channels:
Search $8.5
Yellow Pages $20
Email $60
Direct Mail $70
The numbers come from a Piper Jaffray study. It shows that AdWords are …
05
Sep
Peter Kent’s 33 ways to promote your website
not just for dummies
Peter Kent is the author of Search Engine Optimization for Dummies, a book I highly recommend because apart from being a goldmine of information on Search Engines, it is well written with a lot of humor, and the opposite of dry and powerpointy.
The phrase Internet marketing often conjures just 2 forms …